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ম্যানেজার/ সিনিয়র ম্যানেজার, মার্কেটিংআড়ং


Job Responsibility:

  • Lead the brand team and plan integrated marketing campaigns to execute Aarong’s marketing strategy using ATL, BTL and TTL strategies.
  • Ensuring effective brand communication across all platforms including in-store, outdoor, digital and print media.
  • Coordinating campaign content development by working with in house creative team, vendors and agencies.
  • Coordinating photo and video shoots including theme selection, site selection, model recruitment, logistics and administrative tasks.
  • Responsible for activation of campaigns and events and measuring its success.
  • Responsible for communication and coordination with all contracted vendors.
  • Work with retail outlet staff to ensure effective implementation of promotional campaigns.
  • Working on special branding projects for Aarong, Taaga and Grassroots Café.


Educational Requirements:

  • Masters/ MBA major in marketing or a closely related subject from any recognized university.
  • 3rd division/class/CGPA below 2.0 in any academic examinations will not be considered.


Experience Requirements: 5-6 years job experience is preferred


Additional Job Requirements:

  • Ideal candidate should have good knowledge about ATL, BTL and TTL strategies.
  • Knowledge about marketing mix and digital marketing tools
  • Knowledge about budgeting and campaign management
  • Must have strong communication and negotiation skills


Salary Range: Negotiable


Other Benefits: PF, Gratuity, Health Insurance, Bonus etc.


Job Location: Dhaka


Apply Instruction


If you feel you are the right match for above mentioned position, please send your CV along with a letter of interest outlining your vision for the role to Human Resource Division, Aarong, Aarong Centre, 346, Tejgaon (I/A), Dhaka-1208 or apply electronically to This email address is being protected from spambots. You need JavaScript enabled to view it. writing 'Application for Manager/ Sr. Manager, Marketing’ at the subject line. Envelope should be marked at the top for the position applied. Only short-listed candidates will be contacted.


Application Deadline: July 03, 2017


Company Information:

Aarong is one of the largest social enterprises of BRAC established in 1978 as retail chain that is making a significant contribution to the local economy through the creation of market linkage, entrepreneurs and employment opportunities. Aarong offers a fair price to the rural suppliers and artisans while introducing the products to urban markets where both demand and consumers’ willingness to pay the highest. Today, Aarong has transformed into a high surplus generating enterprise, operating as one of the largest lifestyle retailers in Bangladesh. Aarong invites applications for the following position: